«MotoGraphica»

the exhibition of Antonio Jarosso photographer

«MotoGraphica» — exhibition of commercial photographer Antonio Jarosso has exposed in the «Motoclassica» showroom, whitch is a partner of this exhibition along with motorcycle manufacturers.

The main key of the exhibition reveals the genre of modern art like commercial photography in a case of a part of the commercial art. Creating the exposure, we have selected one part of a market like motorcycles and moto equipment. All the images exibited is a part of a commercial projects, in this case the exhibition have a bipolar orientation. In a first it is a art exhibition, in other case it is a photoprints of Antonio Jarosso as a commercial photographer. «MotoGraphica» — the exhibition of an commercial art. Nice picture - sells well!

All the prints exhibited in classic frames, thereby Antonio tell us that all this print it is a high art. To make a pictures which perfectly sells the product it is a high art.

Project participants:

Photographer
Antonio Jarosso

Producer
Natalia Gerina

MUA
Guerra

Models
Sergey Smornov
Olga Gaponenko
Sergey Kosyakin
Evgenia Smirnova
Evgeny Zainutdinof
Dmitry Pershin
Nariman Utakaev

Director
Alexey Chernov

Assistants
Sergey
David
Alex

This picture is an a mix of simbolysm. Using a metaphor "Horse" for motorcycle, I have made a link with a "Bathing of a Red Horse" painting of an artist Kuzma Petrov-Vodkin. Continental GT, the motorcycle model of the Royal Enfield brand have the same red colour. Al the scene have been exposed with a british flag on a background, that alludes to the British origin of the bike, and british motorcyclists relish this bike as a british motorcycle, although for many years this motorcycles produces in India. But one of the aspect accented in this case that design of this bike was made by british studio.

Bathing of a Red Horse

This most iconic work of an artist Kuzma Petrov-Vodkin was painted in the year of 1912. This painting is a symbol of the coming social changes. Thru the years became an instant classic, and, in a sense, trademark for the artist. This painting have been exposed on the exhibition in Sweden in 1914. But due to the Great War this painting could not returned. Only in the year of 1950, after long negotiations, this picture have been returned. Widow of the artist gave the picture to a collector Bassewitz, and she presented the painting to the Tretyakov Gallery.

The painting

On this exhibition have been exposed prints of various commercial imagery, which fully reveal the possibilities of graphical presentation of the product. This print of an a helmet AGV Diesel Mowie, one of the illustrations in classic moto helmets catalogue.

Story of this motorcycles startet in the England at the beginning of the 20th century, after the WWII the factory had been built in India. In those times Royal Enfield was a military motorcycle. But also in our days Royal Enfield making motorcycles in classic military style. The connection of times we have connected in this illustration.

Royal Enfield in the desert colour. Front view for the catalog.

At the exhibition also presented fashion style prints. However, the main topic of the exhibition is dedicated to the motorcycle industry one this one print we have a Kawasaki W800 Special Edition, the motorcycle is truly for gourmet.

The engine of this wonderful motorcycle.

In the dark-black city, on the dark-black street, at the dark-black motorcycle...
This is truly a motorcycle haute couture. John Player Special is a project released by Yuri Shifs workshop. The motorcycle exists in a single copy.

Yuri Shif

Custom motorcycles builder, known in the world as the best manufacturer of custom motorcycles in Eastern Europe. The company "Yuri Shif Custom" is located in Belarus. The company of Yuri Shifs produces exclusive single copy motorcycles.

American classics Harley-Davidson Superlow 1200T. In this illustration there are two American cliches, a cowboy and Harley-Davidson, so we call this illustration Harley Davidson and the Marlboro man.

After we shot the previous project with Harley Davidson, this wonderful motorcycle, the Indian Chief of 1941 of release, got to us. I wanted to get this bike for this exhibition. I certainly wanted to shoot a story with it, and this should have been connected with the past. I wanted to link the history of America and the history of the classic American chopper. And if the cowboy and Harley are two American cliches, then there must be something different, from the depth of history. The theme surfaced by itself, the tautology «indian on 'Indian'» was the basis of this story. Indian chief on the Indian Chief.

Royal Enfield Classic. Side view, also an illustration for the catalogue.